Mark_A - 2:54 pm on Jun 10, 2010 (gmt 0)
Hi netmeg, thanks again for the sage advice. Am looking at reports now. I can't at first glance see a search query report.
I just this week switched all keywords for search into phrase match. CTRs are way up but total clicks are down and the ads have been limited by budget which seems to suggest our average cost per click may have gone up quite a bit. Average quality score is 7/10.