netmeg - 2:37 pm on Jun 10, 2010 (gmt 0)
That's right. They don't show QS for Content Network. The best way you can determine it's working is if your ads appear to be showing and you're racking up impressions (and hopefully clicks)
Now, two reports you are going to want to get real familiar with -
For the Search campaigns, the Search Query report. Run that on any campaign that has broad match keywords. Because that will tell you what keywords your ads are actually running on (vs what you listed in your account) If you have any words that are ambiguous in meaning, or need to be narrowed down to make it clearer (like words with multiple meanings, or aspects - "bags" or "nuts" or whatever) this would show you. You go through that list, and look at all the ways Google is matching ads to your keywords, and if anything looks way off, or are racking you up a ton of spend without making you money, you want to add them as negatives to those campaigns.
For the Content Network, you want to run the Placement Report. That will tell you which Content Network sites your ads are running on. Again - you want to eyeball it and look for stinkers. Anything that's racking up a ton of clicks but doesn't look right (like a social networking site, for example) If you have any doubts, go take a look at the site and see if it seems like a likely place to be advertising your products. Any that are way off - add them as negatives sites to the Content campaigns.
This is how you start to zero in on keywords and sites that will perform for you.