weeks - 12:49 pm on May 28, 2010 (gmt 0)

It's not that top or bottom is better, it's just a little different, which brings some attention from long-time users. This is basic advertising that applies to TV, print, billboards, radio and even Google. It's a good idea. Consumers don't like big changes--they find that to be confusing. But just a little tweak can perk up response.