rustyzipper - 4:45 pm on Apr 20, 2010 (gmt 0)

Does anyone understand how audiences interact with content network?

According to the help, it takes the bids from Placements first, then from audiences.

In campaign settings, you can choose:
1. Relevant pages across the entire network
2. Relevant pages only on the placements and audiences I manage

If you choose #2 this implies that it is limiting your ads to Managed Placements only.

When I have select #1 my impressions were WAY too high for my placements and very low for my remarketing audiences. My impression in reviewing my data is that with this setting, my ads are being shown outside my target audience.

Has anyone figured this out? I called support twice with questions related to these settings and how placements interact with audiences and am waiting for an email back with an explanation.

The help files are confusing & from my experience calling support it sounds like their front line support people are not trained on remarketing.

If anyone here can provide a good run down for everyone, that would be great!

Thanks!