beetricks - 12:34 am on Mar 26, 2010 (gmt 0)
I'm curious to know how other folks anticipate using this information? How do you see it influencing your decisions? What if your brand keyword is a heavy last-click contributor to conversions, but a more expensive head term is driving the first click to the brand? Would you ever minimize spend on or give up your brand keywords?
Also - is anyone seeing any unexpected results? For example, I'm seeing several paths which have multiple clicks on the same keyword.