fuelurmind - 11:56 pm on Apr 21, 2010 (gmt 0) [edited by: buckworks at 12:28 am (utc) on Apr 22, 2010]
"Phone calls are a little more difficult, you usually have to place something like "Refer to code ######" next to the phone number"
This is the outdated way of doing it, and as you mentioned very clumsy. Look for dynamic number insertion <snip> which dynamically insets different tracking numbers based on the ad source and even things like keywords.
[edit reason] No URLs please; see TOS [/edit]
[edited by: buckworks at 12:28 am (utc) on Apr 22, 2010]