belenenses - 8:21 am on Feb 23, 2010 (gmt 0)
Thanks for your comments. Much appreciated. The last two address my real issue of tracking and are food for thought.
I already have a "Click here to enquire about this product" link on each product page on my site. Thus I could instruct my site designers to code this as indicated. I’d need to give them very precise info as they are ‘good on design, poor on SEO.’ types.
I am only doing PPC on Google, and the link takes the clicker direct to the product, so I’d like to make sure I understand the tracking before I instruct them to do work. And I also need to get info that I can analyse and use meaningfully and in a simple format.
So if I understand correctly, I want coding that tracks the form completion & sending back to the session [days date?], and then somehow differentiates between Google SERPs and Google CPC ads?
Furthermore, as the visitor could have sent the email on a second or third visit to the product page, having clicked my CPC Google ad early in the day/week/month, the tracking needs to be able to link visitor sessions to the original CPC click. Is that more or less okay? Could a programmer in Mumbai, India understand that?
And how can this coding data be presented to me in a way that’s already analysed and thus understandable? I’m looking for something like the equivalent of management accounts as opposed to raw data.