It has been obvious for several years now that G$$gle is in the process of replacing every single FREE SERP result on the page with paid ads. This is just another step forward, pretty soon you'll be searching for "widgetman in widgetwille" and every single result on Google will be PAID ADS.
Sounds as bad as what we have on TV.
And most reasonable and educated people, hopefully, will leave for other places to conduct their online activities. Just like they don't watch TV, and don't read newspapers.
Two thumbs up:
yaix2: To sum up, last week G forgot about privacy by making private user contacts public via Buzz, and this week forgot about the separation of organic and paid listings by accepting money for search result listings.