rrussell - 4:27 pm on Feb 17, 2010 (gmt 0)

From google:

We have launched a limited beta of a new feature in the Local Business Center called enhanced listings. Enhanced listings enable business owners to let potential customers know what they think is most important or unique about their business. The feature enables LBC users to enhance their LBC listing by choosing one of the following enhancements: photos, videos, website, coupons, directions, menu or reservations. Enhancements will appear as part of the listing every time the organic listing appears in search results on Google and Google Maps. We’re testing this new feature starting with a limited trial in San Jose and Houston. Users in these two cities can go to the Local Business Center dashboard for their business where they’ll see a highlighted box inviting them to enhance their listing. By clicking on it, they will begin the process of selecting an enhancement. The trial will be free through February 28th and starting March 1st, we will be charging a flat monthly fee.