jomaxx - 10:51 pm on Feb 16, 2010 (gmt 0)

I hate to be one of those people predicting the downfall of Google, but they're going down the same road that led to the demise of Alta Vista and various other search engines.

They became a behemoth in just a few years because search engines have such weak user lock-in, but if they continue screwing up their core business (SERPs) that fact may come back to bite them in the butt. All it would take is a less annoying, more usable SE to emerge and they could start bleeding users real fast.