lucky - 4:55 pm on Feb 16, 2010 (gmt 0)
Google was always proud of the clear difference between the organic search results and the sponsored links. This is not the case any more.
In this local example, they are using a very strong call to action which is "View website" and they removed the "links" part from "Sponsored links".
"View website" kills the neutrality (!) of Google. I won't be surprised if they launch a Paid Inclusion Program in the months ahead.
Don't be evil, eh?