iThink - 6:39 am on Feb 16, 2010 (gmt 0)
Had they started with bids for #1 spot in natural SERPs, it would have resulted in a major controversy. To avoid this they are pretending to be helping small/local businesses.
It is a known fact that #1 position for even a lot of obscure keywords on google is worth a lot more than $25/month and I am not even talking about well known commercial fields. If they are giving that #1 position away for just $25/month, then they are leaving a lot of money on the table. It is just a matter of time before we see roll-out to major advertisers and etailers like Amazon et al.