kneukm03 - 2:20 am on Feb 16, 2010 (gmt 0)
This is some serious hyperbole.
1) It's not in the organic results, it's in the local business results.
2) Adwords ads are on the top all the time. They're not "always on the right" or on the side as the author / people here are claiming.
Basically, it's just Adwords for local search.