arieng - 7:40 pm on Feb 15, 2010 (gmt 0)
$25/month is really affordable for what you are getting. If this moves forward, I expect that in a couple of months nearly all local advertisiers will be using it. That's $25 X 7 advertisers X every major city X a plethora of search terms.
End result for Google - major money. End result for advertisers - absolutely nothing. Yellow highlighting won't draw attention to a listing if all the listings are highlighted.