archaxis - 12:38 pm on Jan 25, 2010 (gmt 0)

Dr Paul, you're going to have to do some reading if you want to get this right.

1. Search Google for "What is 'Quality Score' and how is it calculated?" Read this page thoroughly.

2.Follow the link on the link on the bottom of the above page titled "detailed instructions on optimizing your account."

3. There are several links on each of these pages and you'll need to follow them all, especially read "quality of your landing page".

Although I haven't seen your many websites I'll assume their appearance is similar. This is a huge problem for Google and the QS.

Here's some insight into what Google expects from each of your websites.

"Originality:

* Feature unique content that can't be found on another site. This guideline is particularly applicable to resellers whose site is identical or highly similar to another reseller's or the parent company's site, and to affiliates that use the following types of pages:

o Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company

o Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site

* Provide substantial information. If your ad links to a page consisting mostly of ads or general search results (such as a directory or catalog page), it must also provide additional, unique content.

It's especially important to feature original content because AdWords won't show multiple ads directing to identical or similar landing pages at the same time."

I hope that helps you out some but you will need to focus on selling your product with more then just a few pages. Fluff pages don't count for anything to Google, you'll need real content.

To be more specific I suggest you have at least 10 pages averaging 700 + words per page of sales copy using the keyword you're trying to target in a natural way. Hire a writer to do this if you can't do this yourself (Hire theme from Craigslist Los Angels as there are tons of pro writers freelancing in the Gigs section). Once you do that wait for a few weeks and recreate your campaign, your Quality Score will go to normal and be sure to make each of your website's separate and 100% unique from each other in every way.

Don't link to your other website's, linking to them is for customers to do not you. I tell clients to checkout Apple.com, look at how they sell their iPhone or Mac Book Pro or any product on their website. Apple also features several videos about each product and you should do the same, use your cell phone and Youtube.

Finally if you're using Joomla install the Virtue-mart Component it's a free and Open Source Ecommerce System and you can setup PayPal by entering your email address. Also be sure that your email addresses are all set to the domain name that you're using for each product, don't use one for all of them, this is far more professional. Use Thunderbird to manage multiple POP3 accounts for each domain and you'll have no problems.

You're not as far off as you think you are, you'll just need to put in some more work and you'll be profitable soon.

Thanks

Virgil Lee