jecasc - 8:42 pm on Jan 16, 2010 (gmt 0)

I remember when I started my first Adwords campaign about seven years ago. I signed up, the interface was very easy to use, a few minutes later my campaigns ran. And actually some of them are still running today. Unchanged and still sucessfuly.

And today you need a Qualified Google Advertising Professional that has passed four exams to find his way through the jungle of features nobody really needs to do the same a random guy you took from the streets could do in five minutes with no training at all seven years ago. Way to go Google.