lucky - 3:43 pm on Dec 28, 2009 (gmt 0)

Pdivi,

You may be right. If you are better than the competition (good campaign structure, good ads, very targeted keywords) your bid will be lower than theirs. This doesn't help Google to make more money.

I checked some of our ads again today. In some cases, the CTR of a specific keyword is 100%. The quality score of this keyword is 5/10. If this is not a joke, I don't know what it is.