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koan - 10:13 pm on Nov 25, 2009 (gmt 0)
Working on a site to get free traffic and avoid spending money on ads doesn't benefit Google in anyway. SEO work is not an indication of quality for organic results, and how much time you spend on it isn't relevant to anyone else but you. You either have a site with quality *content* and get organic traffic (like having unique products and descriptions) because that's what people are searching for, or you buy ads to convince them to spend money in your shop.
Define a 'free ride'.