Webwork - 5:44 pm on Oct 30, 2009 (gmt 0)

I once read how the Web marked the beginning of a new age of disintermediation - cutting out the middleman. People could now make connections they once couldn't . . without going through a middleman. People would be able to "go direct" - around the world. With all that connectivity who needs a man in the middle of the transaction, a broker, a lead generator, a salesman, a middleman/woman?

The age of disintermediation? Hardly. Just fewer middlemen. Possibly just one with any real chance of survival, scaling, profiting handsomely.

Now that I see "that future of disintermediation" unfolding I find it ironic how various intermediary's PPC payments helped to fund the development costs of the technology, and how their click-data-stream helped design the system and methods that will now lay waste to those very same intermediaries.

The age of disintermediation? Or, is it once again, a case of "Meet the new boss, same as the old boss." From We Won't Get Fooled Again by The Who.

Won't get fooled again. Again.