wheel - 12:47 pm on Oct 30, 2009 (gmt 0) [edited by: engine at 4:45 pm (utc) on Oct. 30, 2009]
Today we're excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily.
. To see how it works, let's use our mortgage example. Users searching for "mortgage" on Google.com may see a promotion from Comparison Ads prompting them to select the type of loan they are looking for and to compare various rates. At this time, Comparison Ads will only show to a small number of users in select U.S. states and is only available to a limited number of advertisers in the mortgage/refinance space. Over time, we'll increase the number of users who see Comparison Ads offers as well as the number of advertisers able to participate.
You only pay if a user calls the phone number on your offer or fills out a form to request a quote.
[edit reason] Added relevent quotes [/edit]
[edited by: engine at 4:45 pm (utc) on Oct. 30, 2009]