bwnbwn - 7:32 pm on Sep 11, 2009 (gmt 0)

I was contacted by Google to do our company sites and decided to let them do it. I thought the team did an ok job the problem was I had to go in and disable a bunch of terms I already knew were bottom less pits of clicks with a horrible conversion rate.
Most of the terms I needed to disable were the one and 2 word really high traffic terms that I had already experimented with to see conversion rates.
If I hadn't know this from the get go our account spend would have gone through the roof and our conversions would have dropped like a rock. Someone new would not have know this and it would have been a bad deal for them and probably would have not been able to maintain an account with Google.

I think the best thing AWA can let the folks know that do this work in the main one word and 2 word terms are usually for information purposes and have their team focus on the long tail conversion terms so the advertiser can make some money to pay them.