leadegroot - 12:37 pm on Aug 16, 2009 (gmt 0)
I just read a news story that has an interesting slant on Google Adwords
Professor Benjamin Edelman from the Harvard Business School in the United States says Google's rates are inflated by around 10 per cent and that the all-important numbers of hits are often exaggerated.
It continues similarly.
Woah! Thems fighting words!
I haven't found any other references to this and I thought it very interesting.
(The story notes that the Professor is paid be Microsoft. I would have thought this was way to blatant an attack for them!)