avalon37 - 1:47 pm on Jul 30, 2009 (gmt 0)
Yes this is another money grab by Google. My company is, and has been the only advertiser, bidding on our trademarked words for 5+ years. We did nothing, and all of a sudden prices went from 4 cents a click to over 80 cents. Now granted we did have the max bid at $1, but before last week Google had never been so greedy as to charge us almost the max bid. We lowered the max bid to 10 cents and were are being charged what we had been. The reality is that Google is taking, more than ever, as much of the max bids that you put in. So be very careful with max bid settings.