LucidSW - 1:12 pm on Jul 30, 2009 (gmt 0)

> I think that those that play this game with Quality Score are mad

I agree with you 2dean, to a certain point. Yes, Adwords people have gone QS mad. Google has done a good job in implanting that into advertisers' minds. But with fairly good reason. QS is the backbone of how you are ranked and how much you pay. Problem is, people have the wrong idea of what QS is and concentrate on trying to improve the wrong thing, trying to get from a decent 7 to 10.

Getting a low QS (my definition is lower than 7) is not a good thing and you do want to get it higher. Myself, I'll try to get it up higher, a 10 if possible, but I'm not going to pull my hair out if it's not. It's also about the ROI and given a choice, if my ROI is better with an ad with QS7 vs QS9, I'll go with the QS7 ad.

[edited by: bakedjake at 2:29 pm (utc) on July 30, 2009]
[edit reason] TOS 13 [/edit]