moderngamer - 10:31 pm on Jul 8, 2009 (gmt 0)

Is it even worth the time to set up Ad Groups with different keyword matching?

Example (real life)

Bid term is: widget for typex

AdGroup 1: Broad

KW: widget for typex
-"widget for typex"

Adgroup 2: Exact

kw: [widget for typex]

Just going over analytics and received a conversion from the broad keyword term with the exact search query of widget for typex.

Why on earth? Let's check the bids

widget for typex QS7 bid .65 EFP .50
[widget for typex] QS7 bid .85 EFP .50

Both are new Ad Groups set-up at the same time so no Ad Rank history.

So I am at a loss as to why the broad matching term is showing for the exact term that I am trying to target with a separate Ad Group.

This type of inconsistency makes me question the extra effort of setting all these Ad Groups up (for high performing keywords) if it doesn't even work? Maybe I am missing something - do I need -[widget for typex] as well?

Ughh - any thoughts?

/rant