MultiMan - 1:56 pm on Dec 31, 2004 (gmt 0)

instead of 30 ads for Widgets with the display URL set to "eBay," Google will display 30 ads with different display URLs that utimately send the visitor to eBay anyway.

I don't think that's true. Most affiliates like that are not really committed to their keyword enough to actually make their own site. Currently, they just lazily plug in a dynamic URL and their ad is set -- even though they have done zero effort more than that to actually commit to the keyword. While I agree that scenario 2 can be a problem (and should be addressed too), it is at least far better than continuing scenario 1. Having one's own website at least requires some real effort and commitment to a keyword.