steve40 - 7:55 pm on Dec 29, 2004 (gmt 0)

I Know many affs will be unhappy but it may also bring in more of the traditional advertising revenue
from advertising agencies and their clients

whatever i suspect that even though many aff advertisers think revenue will go down G will have done the sums and would not want to rock the share price to far

Currently G has an excess of adds for a large number of keywords and they are committed to using relevence ( clicks percent )as part of the algo
many have commented here sometimes 100 adds for a search result and that would mean 90% are not shown

From the changes in the last few months ( on hold slowed etc. ) with taking longer to have adds showing and ebay etc and their affs using dictionarys to make sure all the possibillities of 5 cent bids are covered we should have guessed some changes would occur

In general I would say it is still cheaper ppc currently to use adwords than overture so times they are a changing

This could also be used to up the minimum to 10 cents the number of adds per search may decrease but the ppc will increase

But when it comes down to it from an advertisers perspective I would prefer they resolved or did more re: click fraud

steve