Chernelle - 9:38 pm on Dec 19, 2004 (gmt 0)

Suzyvirtual

I'm thinking along similar lines. Although personaly I wound favour raising the minimum CTR to 1% instead for the same reason. And also if it could be done disabling expanded broad match for affiliates.

I've recently found some of my Ads for three word broad match keyword/phrases showing when only one of my three words was in the actual seach term. Of course my Ad was alongside another affiliate promoting the same product. This wouldn't have happened but for expanded broad match.

I think there are many ways the system can be cleaned up without necessarily throwing the baby out with the bathwater.