hannamyluv - 3:55 pm on Dec 19, 2004 (gmt 0)

Well, as pointed out many times here, an 'average searcher' would probably be equally or more confused (and frustrated) by a listing of ads with several different domains, but all with landing pages pointing to Affiliate X, which under the new rumored system would happen far more often than it does now.

I'm not so sure. Look at OV. It doesn't happen alot there. The thing about those adwords direct to merchant ads is that they are easy to put up. If you have to create a page in order to do it, the people currently doing it may not have the skill, desire or conversion (like with ebay) to do so.