How is this irrelevant when Google's VP made the statement! This is Google's stance. VP of sales also said "By letting people restrict certain words, you're not getting the results that people expect from Google."
This decision (on trademarks) is recent, and many of the same arguments apply to the issue of affiliate bidding. If anything Google is not hypocritical, therefore given their stance on trademark bidding, it follows that the rumors in this thread will not come to pass.