Customers checking WHOIS records? Are you serious? Donít make us laugh! 99.5% of people on the internet have no idea what the heck a WHOIS record is, let alone how to check it. Are you sure you donít actually mean so that you can check the WHOIS record? That way you can implement your anti-competitive (and legally questionable) bidding practices as you described here:
I guess the technique you describe is made much more difficult if you donít know who you are up against eh Multiman? Don't like the ghosts messing with your scheme? Affiliates are not accountable or identifiable by you and that is what you have a problem with.
All anyone needs to do is read your posting history to see right through your self-serving arguments. You are only looking out for your own interests, not the average person. Not that I fault you for that Ė but give us all a break with the holier-than-thou "light vs dark" BS please.
For the record I believe that relevancy and ad variety are a problem right now with adwords, and I think this should be addressed. Getting rid of affiliates is not the answer.