PPCBidder - 10:58 pm on Nov 27, 2004 (gmt 0)

Alright, here is another question. Take amazon for example. There are hundreds of these 'zshops' and marketplace sellers some of which i have seen advertise on google adwords under www.amazon.com/store/zzzz, same goes for possibly store.yahoo.com/zzzz as an example. A lot of people use services of that type (web sophisticates may frown upon them but they aren't going anywhere any time soon).

Some people use these as their main storefront, but by rumor they may be restricted from advertising them despite having unique enough content. A link to store.yahoo.com/mywoodplace can be a completely separate entity from store.yahoo.com/woodgagdets for example so how fair is it to make them share ad space?

(Yea sure i'm sure they could get their own domain name to hide under, but that isn't really the point here)

If google implements change, they might want to consider changing the rule to duplicate page rather than duplicate domain. When an ad with the domain already in the system gets placed, Google can fetch the page and compare content/URI for duplicity. If the new ad has the same landing page or very similar, then they fight for ad slots, otherwise not.