FromRocky - 10:58 pm on Nov 26, 2004 (gmt 0)

Under the current allowable AdWords:

Only one ad can be shown for each account for each keyword at any given time.

If the speculation is correct, the following condition will be taken place as I see.

Only one ad can be shown for each site for each keyword at any given time.

I just replaced "each account" to "each site". To combine the above conditions, the new allowable condition will be.

Only one ad per site and per account for each keyword at any given time.

Based on this new condition:

1. One company can show multi-ads provided it has multi-accounts and multi-sites. For example, Ebay can produce multi-ads for ebay.com, eBay.ca, eBay.uk, eBay.au, etc. These ads can be shown at the same time for some keywords or phrases.

2. More than one ad for any site can be approved for each keyword or term. However, these ads can not be shown at the same time. Depending on the ranking position, the ads can be alternatively showed, one at a time.

3. There will be no distinction between site's owner, merchant and affiliates. All advertisers will be treated equally. The ad ranking is the one that is based to select the ad.

Just my imagination.