koan - 1:55 am on Jun 21, 2009 (gmt 0)

Some sites just want the traffic.

Then they'll use regular PPC Adwords. This product placement stuff by Google doesn't involve publishers as far as I understand, they will be using that on their search results for product sellers.

With universal search, this will be more search results estate that will be taken away from regular sites... maybe I'm exaggerating, but I fear pretty soon all the top 10 results for a search will be Google properties.