iThink - 3:26 pm on Jun 20, 2009 (gmt 0)

If I am reading it correctly, then merchants don't need publishers anymore, at least for generating sales from PPC. They can simply sign up with Google and that is it. No more headache of dealing with large number of publishers and no more dealing with networks like CJ and such. Google is trying to kill two birds (affiliate networks like CJ and publishers) with one stone.

Hey Goog, I will pay you $10 for selling a copy of my ebook. Can you please sell it for me? :)

[edited by: iThink at 3:29 pm (utc) on June 20, 2009]