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---- Google Issues New Trademark Policy


tuke - 7:54 pm on May 15, 2009 (gmt 0)


There are actually two issues, and it's the 2nd that concerns me:

(1) You can't have an ad you paid for go directly to Amazon from the ad with your associates tag (http://www.webpronews.com/topnews/2009/04/06/no-more-ppc-for-amazon-associates);

and

(2) You can't use certain terms, even if the traffic goes to your site first, before going to Amazon:

[Y]ou may not . . . seek to purchase or register any keywords, search terms or other identifiers that include the words "amazon," "endless," "kindle," "javari" or any other trademark of Amazon.com, Inc. or its affiliates, or variations or misspellings thereof (for example "ammazon," "amaozn," "kindel," "endlss," "enldess," "javary," etc.) ("Proprietary Terms") for use in any search engine, portal, sponsored advertising service or other search or referral service.

(https://affiliate-program.amazon.com/gp/associates/agreement)

This is especially bad for sites that provide extra value around the Kindle, because terms such as "ebook" and "electronic book reader" don't cut it.


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