That is why, in an effort to improve ad quality and user experience, we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google's policy on trademark use in ad text more in line with the industry standard. Under certain criteria, you can use trademark terms in your ad text in the U.S. even if you don't own that trademark or have explicit approval from the trademark owner to use it. This change will help you to create more narrowly targeted ad text that highlights your specific inventory.
Please note that this policy update will only apply to ads served in the U.S. on Google.com and to U.S. users on the Search and Content Networks. Also, while we will start accepting new ads that contain trademark terms as of 11am PDT on May 15th, those ads will not begin showing until June 15th.
[edited by: engine at 3:13 pm (utc) on May 15, 2009] [edit reason] Linked to story [/edit]