Yoshimi - 8:13 am on Apr 14, 2009 (gmt 0)

Yet again it amazes me that people expect advertising to be simpler than any other area of running a business, taxes aren't simple, employment law isn't simple, investment decisions aren't simple!

In every area of business you make a decision, is this something I want to devote time to? Do I have the necessary skills, knowledge and experience to do this right? Will hiring a professional to do it for me pay off (increased ROI, time to do other things etc). You then have 3 options, 1.learn
2.hire someone
3.don't do it.

There is no option 4 talking along the lines of "Expect the legal/tax/advertising system to change because I don't like options 1, 2 or 3"