nealrodriguez - 5:53 pm on Apr 6, 2009 (gmt 0)

considering it's a paid service, i am surprised it is not easier to use; however, as devil's advocate, you could use it for its basic functionality and be done with it; you decrease the chances of making money if you don't know how to enhance your quality score, publish your ads at the right time of day or split test for a valid experiment.

a good way to get a start is by becoming a certified Adwords professional. you take the modules, pass the class, and work towards managing the amount required; $1,000 in 3 months. from there it's trial and error; just don't make your errors so big that you can't run anymore trials - start with a small budget, almost like paper trading stocks. and track your results.