ogletree - 7:33 pm on Apr 5, 2009 (gmt 0)

It is not too complicated. Just like IT and accounting and any other aspect of any business. Those things are done by specialist because it takes some time to learn and get good at it. If you need to spend more time managing your business then hire somebody.

It is more complicated than putting in a list of keywords and setting bids and budgets. Unless your willing to put in the time and learn it your just not going to do as well as a professional. Anything is going to be hard if you don't read the instructions. Google has everything you need to learn how to do it. There are lots of forums and blogs you can read and online radio shows you can listen to.

If you have a question you can ask it in here and we will answer it for you if you want to continue to do on your own. There are plenty of people that will do your PPC for $500-$1000 a month depending on how much you spend. Most agencies charge a percentage of your spend.