canuck - 4:56 pm on Apr 3, 2009 (gmt 0)

Well Adwords has two hurdles - its complex interface, and the complex algo.

If a user somehow manages to stumble their way around the cluttered user-interface, then for their reward they get to sort their way through the ever evolving algos.

I'm a former Adwords user who was an avid user in the early years of Adwords... as Adwords evolved it became for me more time consuming and more a headache than it was worth. I recently logged in a couple months ago to get a couple campaigns up and going and gave up after a couple frustrating hours.

Bottom Line: Adwords has evolved into a system that if used properly by the properly trained people can be richly rewarding. However, it just isn't worth it anymore for the webmaster with a few websites to try to stay abreast of the ever changing Adwords system/algos... especially if you're in a semi-competitive field.

Low quality score? Whatcha talkin bout Willis?