RhinoFish - 3:44 pm on Feb 26, 2009 (gmt 0)

content network activity shouldn't impact your search, ignore it's low ctr in that instance of reasoning.

don't overbid to try and repair what you think is a historical drag down of an account, just manage it and move forward, it'll work itself out in short order if you're improving the specificity and relevance and appeal and focus.

regarding CPC, "normal" is a very difficult word for me to compute.
:-)

big for your goals... like exposure, ROI or whatever they may be. Saving an AdWords account should never be on that goal list, because both it needn't be and shouldn't be.

[edited by: RhinoFish at 3:45 pm (utc) on Feb. 26, 2009]