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-- Google AdWords
---- Google Display URL Policy Change


skibum - 6:52 pm on Jan 31, 2009 (gmt 0)


The first few paragraphs of what ryanfromaustin reported do not trouble me at all. Having the display domain match the landing page is what should have been happening all along.

I thought it always the policy that display domain had to match landing page domain. For a while they gave a little flexibility. Clients would sometimes have msn.webmasterworld.com and google.webmasterworld.com and yahoo.webmasterworld.com all being 3 distinct businesses and while it was technically in violation of the Google policies they would let us slide with using MSN.com google.com and yahoo.com as the display URLs. A year or two ago we have to give each of the businesses its own top level domain so that all three businesses could show if they used the same keywords.


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