eWhisper - 2:38 pm on Nov 10, 2004 (gmt 0)

I've been taking the professional quizzes, and I have to really disagree with a few answers.

I think there are several overly general answers that lead people to adopting the wrong stance on a few items.

The first one I think really needs adjusting:
'What is the fastest way to increase your CTR?'

Answer: Increase max CPC.
Incorrect: Add matching options.

I've found that in many instances the other answers such as 'Change keyword matching options' can give a much quicker boost to CTR than just increasing max CPC. If there are other people bidding the max CPC, then adjusting yours does nothing. This is a case by case basis - and not a 'global' answer.

Some of the answers are short term responses, and not long term results.

While others are kinda iffy. 'Billing information can be edited at any time', isn't always correct. To be nitpicky, it can be edited within the account at any time;however, billing information can't be edited while inside the MCC.

This feels like a college test where the answers are what the professor wants, and aren't necessarliy correct.

[edited by: eWhisper at 2:44 pm (utc) on Nov. 10, 2004]