eWhisper - 1:56 pm on Jan 8, 2009 (gmt 0)

AWA - it's been a while. Hope all is well.

At one end of the spectrum, when one has no competitors, first page bid estimates gives one an idea of what they'd have to set as a CPC in order to appear, given one's Quality Score for the keyword. On the other end of the spectrum, when one has lots of high-bidding competition, first page bid estimates gives one an idea of what they'd need to bid in order to appear on the first page, taking into account one's Quality Score for the keyword and the level of competition.

That's perfect. Sometimes I get so focused on numbers and formulas that you need to take a step back. Of course, First page bid is similar to min bid when there's no/little competition - that's quite logical.

Thanks :)