wheel - 2:08 am on Dec 24, 2008 (gmt 0)

While recently doing some research, I saw not one but two adwords ads on the same page (that's against the TOS IIRC) from a company that has been mentioned in the same news headlines as the word 'bailout'.

So I guess if you care, you've got a case for corporate greed.

But I don't care. I also disagree that the big companies are driving up costs. Or if they are, that one should be concerned.

The fact is, the SE's provide you the way to beat the deep pockets. It's called increasing your CTR.

These big corporations have found their local village idiot. They've recruited him and placed him in charge of their adwords campaigns. So if you can't beat them at adwords, I'm not so sure it's their fault.

Some of the most satisfying times I've had when running PPC campaigns is watching a multi-billion dollar company try and knock me off top spot, with CTR's about 1/10 of mine.

These are the same people that run ads with titles that say 'Ad Title Here'.

In fact, I'm planning on running a PPC campaign sometime in the new year. And the adwords results for my niche right now are dominated by huge companies. And I'm actually excited about the prospect - it means I have to compete agains almost certain incompetence. This is a marketplace we want to be working in!