LifeinAsia - 5:56 pm on Dec 23, 2008 (gmt 0)

Why are you still paying 70 cents per click for "black plague" so that advertisers wishing to turn a profit can't get traffic at rates which accurately reflect the horrible retail climate we're in?

How do you know they are actually paying that much per click? And if you're not bidding on "black plague," why should you care?

In some cases, an economic downturn is when many companies should be UPPING their advertising budgets, not cutting back (although it does depend on the actual niche and other circumstances).