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---- Google AdWords Says Yes To Alcohol Ads For U.S. Market


signor_john - 5:33 pm on Dec 9, 2008 (gmt 0)


I'd guess that legal issues play a large role in what's allowed or not allowed. Liquor laws can be tricky, and I doubt if Google wants to get sucked into checking for compliance with different laws in scores (maybe hundreds) of jurisdictions.

Allowing ads for "alcohol-related information" is a whole lot different from allowing mail-order booze ads (illegal in some jurisdictions), liquor ads with prices (illegal in some U.S. states), and so on. It's like THE NEW YORKER or GOURMET running branding ads for Johnny Walker Black Label or recipe ads for Cointreau liqueur but not running ads for "The Glenlivet, 12 years old - 750 ml bottle, $35 plus shipping."


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