koan - 4:59 pm on Dec 9, 2008 (gmt 0)

Google's morals and ethics are ones of convenience.

What makes you think their initial decision to disallow such ads were based on ethics? There's nothing unethical or immoral with drinking beer or cocktails. It was probably more an issue of showing alcohol-related ads to minors, but we have them on TV anyway. They just started out prudent... however I agree with their decision to include them now, even recipe sites might benefit from it as a lot of recipes contain wine, beer and hard liquor.