AjiNIMC - 2:50 am on Oct 21, 2008 (gmt 0)

Say if I am running

Scenario #1
[blue widget] - $10
"blue widget" - $7
blue widget - $5

Which one will appear?

Scenario #2
[blue widget] - $10 - Ad group #A

"blue widget" - $7 - Ad group #B
blue widget - $5 - Ad group #B

Which one will appear?

What I am planning to do is:
[blue widget] - $10 - Ad group #A

"blue widget" - $7 - Ad group #B
blue widget - $5 - Ad group #B
~[blue widget] - Ad group #B (This will make sure that this exact word doesn't come here)

I want to run broad matching to discover keywords and then use it under different ad group (and may be different campaign to keep things simpler)

Will appreciate your advice.

Regards,
Aji Issac